Competitor monitoring is broken
Most competitor monitoring tools fail because:
- You're notified every time anything changes
- Most alerts are cosmetic, repetitive, or irrelevant
- Raw diffs require manual inspection to understand
- After a week, alerts get ignored entirely
Monitoring competitors shouldn't mean watching every pixel change. It should tell you what actually changed, why it matters, and let you move on.
How Adversa is different
Adversa isn't just another monitoring tool. It's built to reduce noise and surface only the changes that matter.
- Groups changes across competitor pages into a single, coherent update
- Filters out cosmetic changes like navigation, footers, and minor copy edits
- Uses AI to explain what changed and why it matters
- Highlights meaningful shifts in messaging, pricing, or positioning
You spend less time checking alerts and more time understanding what your competitors are actually doing.
Built with Founding Members
Adversa is built alongside a small group of early users who care deeply about understanding competitors without noise. Founding Members aren't just customers; they help shape how Adversa evolves.
As a Founding Member, you get:
Early access to new features and experiments
Try new capabilities early and influence what ships next.
A direct feedback channel with the founder
Share ideas, raise issues, and help guide product decisions.
Permanent usage benefits as a thank-you for early support
Your early commitment is recognised with lasting value.
Founder recognition inside the product
A visible badge and inclusion in founder updates as Adversa grows.
This is for teams who want fewer alerts and better answers.
Roadmap
This roadmap reflects direction, not delivery dates. It's shaped with our Founding Members and evolves based on real-world usage and feedback.
What we're actively improving
- Making AI summaries clearer, more actionable, and lower-noise
- Improving monitoring reliability and performance
- Refining Founding Member onboarding and feedback loops
High-confidence, medium-term improvements
- Stronger monitoring infrastructure for scale and consistency
- More granular alert sensitivity and control
- Historical views to understand how competitors evolve over time
- Better organisation and grouping of competitors
Exploratory, longer-term direction
- Competitive insights and trend analysis across multiple competitors
- Team accounts and collaboration features
- Integrations (Slack, webhooks, email, API access)
Roadmap items are directional and may change as we continue to learn from users.
Founding Member Access
Early supporter program limited to an initial founding cohort.
Lock in lifetime access with a one-time payment.
All tiers include AI summaries, with increasing depth and aggregation at higher levels.
Founder Nano
Perfect for getting started
- 1 competitor
- Up to 5 URLs
- Weekly scraping
- Email notifications
-
AI summaries (single-page)
AI explains what changed on each monitored page in plain language, without aggregation or strategic interpretation.
Includes Founder badge (visible in dashboard & founder updates) + early access lane
Founder Micro
For meaningful competitor insight
- 1 competitor
- Up to 5 URLs
- Daily scraping
- Email notifications
-
AI summaries (aggregated per competitor)
AI explains what changed across a competitor's pages and why it matters for product positioning, messaging, and UX decisions.
Includes Founder badge (visible in dashboard & founder updates) + early access lane
Founder Macro
For power users
- 3 competitors
- Up to 10 URLs each
- Twice daily scraping
- Priority support (best-effort, async, founders first)
-
Deeper AI analysis (aggregated across competitors)
AI interprets aggregated changes across multiple competitors to surface strategic shifts, patterns, and potential impact on positioning, go-to-market, and revenue direction.
Includes Founder badge (visible in dashboard & founder updates) + early access lane
All Founding Members receive
Founder badge (visible in dashboard & founder updates)
Early access to new features (typically 2 to 4 weeks before public release)
Access to beta & experimental tools
Private feedback channel to influence roadmap priorities
Locked-in founder pricing on future paid add-ons
Note: Founding Member access is limited to an initial founding cohort to maintain focus and quality.
A note from the founder
Building Adversa has been driven by a simple belief: staying ahead of competitors shouldn't require hours of manual monitoring. Early supporters like you make this vision possible.
As a Founding Member, you're not just getting early access. You're actively shaping what Adversa becomes. Your feedback, feature requests, and real-world usage directly influence the roadmap, and that collaboration is invaluable.
The Founding Member program is intentionally limited to a small initial cohort. This allows me to maintain a direct relationship with early supporters and give you the focus and attention you deserve as we grow.
Thank you for being part of this journey from the start.
- Robin, Founder of Adversa